Shared verdict
Startup
Opening a third-wave coffee shop in a small town of 8000 people
3 for it3 with caveats2 against
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Top expert takes
Rural Economic Development Specialist
“A unique coffee shop can be a small town's biggest asset.”
Commercial Real Estate Broker (Small Markets)
“Location is everything; foot traffic won't just appear.”
Third-Wave Coffee Roaster & Consultant
“Small towns lack the volume for third-wave's high overhead.”
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