Shared verdict
Startup
Opening a third-wave coffee shop in a small town of 8,000 people
3 for it4 with caveats1 against
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Top expert takes
Small Business Loan Officer
“8,000 people can't sustain third-wave margins. The math just won't work.”
Specialty Coffee Consultant & Trainer
“Third-wave can work, but you're selling community, not just coffee.”
Rural Economic Development Specialist
“A good coffee shop is a magnet for talent and crucial for town growth.”
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