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Opening a third-wave coffee shop in a small town of 8,000 people

Green light3 of 8 experts
3 for it4 with caveats1 against

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Small Business Loan Officer

8,000 people can't sustain third-wave margins. The math just won't work.

Specialty Coffee Consultant & Trainer

Third-wave can work, but you're selling community, not just coffee.

Rural Economic Development Specialist

A good coffee shop is a magnet for talent and crucial for town growth.

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