Shared verdict
Startup
Opening a third-wave coffee shop in a small town of 8000 people
3 for it3 with caveats2 against
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Top expert takes
Rural Economic Development Specialist
“Coffee shops are small-town economic anchors; they drive local spending.”
Specialty Coffee Roaster & Consultant
“Know your market: 'third-wave' can be lost on a small town.”
Small Business Loan Officer
“8,000 people means a revenue ceiling; capital costs won't pencil out.”
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