Shared verdict
Startup
Opening a third-wave coffee shop in a small town of 8000 people
3 for it4 with caveats1 against
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Top expert takes
Small Business Loan Officer
“Your customer base is too small for premium coffee to scale.”
Specialty Coffee Roaster & Consultant
“Be the best coffee in a 30-mile radius. They will come.”
Commercial Real Estate Broker (Rural Markets)
“Location and lease terms will make or break this, not the coffee.”
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