Shared verdict
Startup
Opening a third-wave coffee shop in a small town of 8000 people
4 for it3 with caveats1 against
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Top expert takes
Rural Business Development Consultant
“Be the town's living room, not just a coffee counter.”
Specialty Coffee Roaster & Distributor
“The 'if you build it, they will come' mentality works for coffee.”
Commercial Real Estate Broker (Small Markets)
“Your rent will eat you alive before your first latte is poured.”
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