Shared verdict
Startup
Opening a third-wave coffee shop in a small town of 8,000 people
3 for it4 with caveats1 against
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Top expert takes
Rural Small Business Development Specialist
“Eighty-three percent of small towns can't sustain specialty coffee alone.”
Commercial Real Estate Broker (Small Markets)
“Low rent is your biggest competitive advantage. Exploit it.”
Third-Wave Coffee Roaster & Consultant
“Your target demographic doesn't live there. They just visit.”
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