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Opening a third-wave coffee shop in a small town of 8,000 people

Green light3 of 8 experts
3 for it4 with caveats1 against

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Top expert takes

Rural Small Business Development Specialist

Eighty-three percent of small towns can't sustain specialty coffee alone.

Commercial Real Estate Broker (Small Markets)

Low rent is your biggest competitive advantage. Exploit it.

Third-Wave Coffee Roaster & Consultant

Your target demographic doesn't live there. They just visit.

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Green light: "Opening a third-wave coffee shop in a small town of 8,000 people" · Echo | Echo